Within the project Portugal Digital Export, a project to promote digital channel in the internationalisation of small and medium portuguese companies, a communication strategy was foreseen in 5 different markets: Germany, United States, Macau, Spain and United Kingdom. A campaign not only to promote the portuguese online offer, but also to bring attention to portugal in the international digital market.

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For the international campaign we proposed the usage of a hashtag #pickportugal. This would work as a rhetorical answer to the questions we decided to bring to life with this campaign.